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official vs flamme: one of these two still exists

Short version: you cannot compare these two as live products any more. Official, the couples app Bumble bought in 2023, was shut down in May 2025 and is gone from both app stores. The closest replacement is Flamme, which has the same daily question you both answer and reveal, plus milestones, memories, games and an AI coach, free to start. This page maps what Official did onto what still runs.

by An Nayal, founder of Flamme · Updated

the best official app alternatives, by what you miss most

Flamme

Freemium

best for: couples who want the Official daily ritual back with more play

  • • Same answer-privately-then-reveal daily question, 1500+ questions
  • • Days together, streaks and moods on home-screen widgets
  • • Memories, a shared bucket list and date ideas
  • • Couple games, quizzes and the Flamme AI love coach

Flamme is the closest replacement for Official: a free-to-start couples app with the same daily question, plus days-together widgets, memories, games and an AI coach. There is no import from Official, so you rebuild your timeline by hand (steps below).

Paired

Freemium

best for: couples who liked Official for being tidy and gentle

  • • Daily questions and check-ins on a five-minute rhythm
  • • Courses written with therapists on conflict, intimacy and money
  • • One premium subscription covers both partners

Agape

Freemium

best for: couples who only used Official for the daily question

  • • One daily question, answered then revealed
  • • Also works with a friend or parent

Between

Freemium

best for: couples who mostly used Official as a memory box

  • • Couple-only chat and shared photo album
  • • Anniversary tracking

CoupleJoy

Freemium

best for: playful couples who want quick, easy fun more than depth

  • • Daily questions with a lighthearted, quiz-style feel
  • • Mini games and challenges for two
  • • Streaks and anniversary tracking

Closer to Flamme in tone than Paired is. See our CoupleJoy alternatives page for the full comparison.

Lovewick

Free

best for: couples who want reminders and a cheat sheet more than a daily prompt

  • • Timeline of past and upcoming relationship events
  • • Discovery card decks you pick from, instead of one set daily question
  • • A page for the small details (sizes, favourite foods) and a bank of date ideas

No daily question or streak, so it will not build a habit on its own. Free when we last checked; confirm in your store.

what happened to official

Bumble announced it had acquired Official in May 2023 and ran it alongside Bumble and Badoo. On the fourth-quarter 2024 earnings call, reported by TechCrunch on 19 February 2025, Bumble said it was discontinuing Official and Fruitz to focus on its two main apps, and put the cost at roughly a 12 million dollar revenue headwind for the year. The app shut down that May. Our own coverage at the time (published 8 May 2025 and since folded into this page) gave the date as 9 May 2025, and we could not find an independent source confirming the exact day, so treat the month as solid and the day as ours.

What is certain is the state of it now. On 5 September 2026 we checked both stores: the Play listing 404s, an App Store lookup returns nothing, and officialapp.io serves no page. Watch out for a name collision while you search, since there is an unrelated app called Official Relationship Tracker+ from a different publisher that has nothing to do with Bumble's Official.

That is the whole story, and it matters more than any feature table. A relationship app holds your streaks, your answers and your anniversaries. When the parent company decides it is not core, all of that goes with it. Ask any app you are about to trust who owns it and what happens to your data if they stop.

what official actually did

Official was a couples app built around a daily question you both answered, plus date planning and a place to keep shared memories and milestones. It leaned affectionate and light rather than clinical. Couples used it as a small daily ritual, which is exactly why the shutdown stung.

We are describing it in the past tense on purpose. We are not going to publish a spec sheet for an app nobody can install and check.

how flamme lines up against what you lost

Daily question: Flamme has the same answer-privately-then-reveal mechanic, with over 1500 questions across decks that run from gentle to properly spicy. Milestones: days together, streaks and moods live on home-screen widgets on both phones. Shared memories: Flamme keeps your answers and moments in the app rather than in a separate scrapbook product.

Two things Official never had. Flamme ships couple games and quizzes, and it ships Flamme AI, a love coach you can ask about the actual argument you are having. There is a free version of that coach on this site, so you can judge it before installing anything.

how to switch from official to flamme

There is no import from Official, and we could not find a Bumble export for it either, so the move is manual. It takes about ten minutes. First, install Flamme on iPhone or Android, sign up, and send your partner the invite link from the app so you are paired from day one.

Second, rebuild the timeline: add your anniversary and other key dates to days together, and add the photos you saved before the shutdown to your memories. Third, start the daily question again the same evening. The streak you lost was the valuable part of Official, and the fastest way to get it back is to answer one question tonight rather than waiting until everything is set up.

pricing and platforms, plainly

Flamme is free to start on iPhone and Android, with a paid tier that unlocks the full question libraries and heavier AI use. We are not going to print a price here that drifts out of date. Check the App Store or Google Play listing for what your region pays today.

Official is not on either store any more, so if you find something calling itself Official, check the publisher name before you install it.

who should not pick flamme

If what you liked about Official was the calm, tidy structure, Paired is a better fit than we are. It is quieter, more editorial, and it feels like a short programme rather than a game night. If you want the absolute minimum, one question a day and nothing else, Agape is built for that. If you mostly wanted the shared album and a couple-only chat, Between is closer to what you had.

We would rather you land somewhere that sticks than install Flamme, ignore it for a fortnight and decide the whole category is not for you.

Losing the app you kept a two-year streak in is a real thing to be annoyed about. Free AI relationship advice is on this site if you want to talk through the habit you are rebuilding, no install needed.

good questions, answered

Yes. Bumble said on 19 February 2025 that it was discontinuing Official and Fruitz to focus on Bumble and Badoo, as TechCrunch reported, and the app shut down that May. We rechecked on 5 September 2026: it is delisted on the App Store and Google Play and its website no longer loads.

flamme.app is published by Flamme, which makes one of the apps compared here.

An Nayal

An Nayal

Founder of Flamme, the couples app used by more than 200,000 partners. He writes the relationship guides here and builds the free tools that go with them. annayal.com

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